We are here to discuss SEO for small businesses, exploring the 3 main reasons – why small businesses desperately need search engine optimization! But first, we need some background information on how the interaction between small businesses and consumers…
Search engine optimization (SEO) is one of the key digital marketing channels, along with digital advertising and social media. It’s the process of ranking websites for desired terms in search engines. When a website ranks higher in the search engines,…
Google Maps Marketing is by far the most vital ranking factor for Local SEO, so that’s why I decided to put together a compact guide to explain what it’s all about. Before we get into it, let’s quickly go…
SEO Outsourcing has been a hot topic due to the rise of digital marketing. Now with the global pandemic, it’s becoming a vital challenge for any size of business. We know this because search volumes in various industries…
Rebranding a white label SEO Firm is a challenging but rewarding process some SEO companies might go through due to change in the firm’s market, values, mission, or vision. To understand this complex process, we must consider taking a…
When I first heard about search engine optimization back in 2012, I wasn’t getting it. That’s why today, I can easily relate to those of you having a hard time understanding SEO. As an outsider, just by reading…
I’m not running an SEO company. Don’t get me wrong. But over the years, I have worked with a dozen of them and got great benefits. That’s why I want to give you 5 Solid Reasons To Work With…
Outsourcing SEO vs. in-house SEO is an aged topic. Having an in-house SEO team is excellent! An SEO manager, content writer, outreach specialist, all that. But let’s admit it. SEO is an art. And artists don’t come cheap, or they…
Guest posting is a white-hat link building method in SEO. It includes writing a piece of content and getting it published in a site that’s relevant to your niche. If you are new to digital marketing or SEO, you…
Rank by Focus, specialized in Toronto SEO now expanding it’s SEO services to Miami & New York, and I’m lucky enough to introduce you to the SEO agency, explain how they rank clients on the first page of Google, and…
Local SEO is the SEO for small businesses, also referred to as Local Search Marketing. According to HubSpot, nearly half of all Google searches are local. That means most of the people make a Google search before getting in touch…
Internet marketing is a multidisciplinary field where complex skills come together. By applying these sophisticated marketing techniques, businesses can thrive in highly competitive markets. As I have mentioned in my top digital marketing skills article, SEO is one of the…
When you place your website’s link elsewhere, and you want to measure the traffic originates from that link, you have to know how to do UTM tagging. Google’s campaign URL builder is a handy tool for this purpose, and I…
I remember the times that I would go to Google Search Console (former Google Webmaster Tools) and try to figure out what’s the whole point of this tool. Thank god those times are in the past, and here I am…
The rise of a search engine powerful as Google and the digital era forced all sorts of entities to investigate what is search engine optimization (SEO) and the role it plays in their business. My experience has been that search…