The Art of Outsourcing SEO

Outsourcing SEO vs. in-house SEO is an aged topic. Having an in-house SEO team is excellent! An SEO manager, content writer, outreach specialist, all that. But let’s admit it. SEO is an art. And artists don’t come cheap, or they don’t come at all working in a 9-5 fashion!


This is what makes outsourcing SEO a great alternative. Outsourcing your SEO work could increase your digital marketing strategy’s efficiency, and you can start ranking for your desired terms in a reasonably short time.


If you consider hiring an SEO agency, you can look at the three benefits of outsourcing SEO below and see what’s really in it for you. I will also give you a real-life example below to underline the importance of a private label SEO service.


The Art of Outsourcing SEO


3 Benefits of Outsourcing SEO


From time to time, I find myself in a discussion where other internet marketers see the empty part of the glass when it comes to outsourcing digital services.


Me not so much, especially when it comes to SEO. In fact, I would probably only get outside help with search engine optimization. Because, even if you know the methodology very well, you have to be a heck of an executor to excel in SEO.


SEO works such as stunning content creation, on-page optimization, and link building at high volume can easily overwhelm an in-house marketing team.


Here is a quick example from my day time job at a hotel group to illustrate the SEO work volume. I have got nine hotels in three different countries: Turkey, North Cyprus, and Macedonia.


In Turkey, we have hotels in different cities, and we have hotels in various concepts such as resort hotels, urban hotels, and wellness hotels. That means a lot of keywords to start with.


I’m also dealing with at least five core target markets: Turkey, Germany, Russia, the United Kingdom, and the Netherlands. So I need lots of landing pages and blog posts localized. Maybe I also need to get relevant backlinks from local IP’s?


See where I’m coming at? This is a lot of work. One content guy won’t be enough. A single SEO specialist can’t create enough backlinks. To reach out when our brand is mentioned and getting those easy backlinks is a process itself.


Bottom line, especially in big projects, you need to get help with your search engine efforts. As you can see, it’s easy to find a dozen benefits of outsourcing SEO.


Let’s review the most vital ones quickly.


1- SEO Expertise


By SEO expertise, I don’t precisely mean the knowledge of the SEO agency. In my definition, SEO expertise is all about having an excellent portfolio!


Creating connections with lots of high-quality site owners or setting these sites up in-house and maintaining them is the secret sauce behind successful SEO work.


By outsourcing SEO, you access all these portfolios and connections. It might take years to establish that in the house, so this is a heck of a privilege!


2- Backlink Acquisition: Diverse & Systematic


In my opinion, one other key benefit of outsourcing SEO is that an expert SEO would use a different variety of link building methods such as 301 redirections, guest blogging, web 2.0s, profile links, comment links, forum links, image links, and social links.


This is a tremendous advantage because an in-house SEO specialist may not have the time to systematically create all these kinds of links or access a similar toolbox as an SEO agency. When your links diverse and they are built continuously, you get great rankings in the long run.


3- Get Results & Save Money


Lastly, I would like to remind you that SEO service providers’ businesses purely rely on client success. So the success rate of an outsourced SEO is likely to be higher than the SEO in-house.


Moreover, you could make a contract based on results. What that brings is the measurable SEO ROI and cost-effectiveness. My experience showed me that outsourcing SEO usually comes cheaper.


So why not outsource your SEO?