As digital marketers, there are a dozen skills and expertise we should get familiar with to help businesses thrive digitally. Here is my Digital Marketing: TOP 7 Skills To Master article, where I listed these skills in detail. I…
When you place your website’s link elsewhere, and you want to measure the traffic originates from that link, you have to know how to do UTM tagging. Google’s campaign URL builder is a handy tool for this purpose, and I…
My digital marketing fellows would agree with me or not; without Google Analytics, you can’t talk about Digital Marketing. If you are involved in digital marketing, SEO, or social media, or if you are a website owner or developer, you…
Today, brands use Instagram directly for selling products or do social selling & brand awareness activities. Your business goals often determine how you use Instagram, and from there, you need an Instagram growth plan. How many Instagram followers do you…
I remember the times that I would go to Google Search Console (former Google Webmaster Tools) and try to figure out what’s the whole point of this tool. Thank god those times are in the past, and here I am…
LinkedIn, who brought the professional networking concept into play, has grown massively since the site had launched in 2003. Over the years, it has reached over 600 million members, including the top executives of the Fortune 500 companies. If you…
Social media management is a key aspect of any digital marketing strategy. In fact, if I have to choose only one digital marketing channel for any business today, that would definitely be social media. Of course, you should take advantage…
When I set up my first digital advertising campaign, I was the co-owner of a newly opened kindergarten with zero customers. As I said in my SEO article, if SEO is like farming, ads are like hunting. I needed…
The rise of a search engine powerful as Google and the digital era forced all sorts of entities to investigate what is search engine optimization (SEO) and the role it plays in their business. My experience has been that search…
It’s been almost a decade that I’m involved in marketing, and when it comes to digital marketing skills that one should master, not much has changed. In fact, in my opinion, things got a little bit easier. Today it’s…